The Most In-Demand Virtual Assistant Services in 2025
If you’ve thought about finally starting that side-hustle-you-hope-turns-into-full-time, this information will give you some insight that can save you time and help you focus your energy in the right direction. Let’s get into it!
As businesses continue to embrace remote work and digital solutions, the demand for skilled Virtual Assistants (VAs) is higher than ever. I did some research, and the global virtual assistant market is projected to grow from $6.37 billion in 2024 to $8.17 billion in 2025, at a compound annual growth rate (CAGR) of 28.2%. Whether you're an aspiring VA or looking to expand your services, understanding which skills are in demand can help you secure more clients and increase your earning potential. Here are the most sought-after VA services in 2025 and how you can position yourself as an expert in these areas.
Source: Market Insights
1. Kajabi Virtual Assistants
Kajabi has become a powerhouse platform for course creators, coaches, and online entrepreneurs. Business owners need VAs who can manage their Kajabi sites, create sales funnels, upload content, and automate marketing workflows. Pro Tip: I am launching a new Kajabi Mastery course that my VA’s have been asking and waiting for a while! If you want to upgrade your skills and truly stand out, keep an eye on my IG and Website for the launch!
This is the knowledge you must have:
- Setting up and managing Kajabi websites
- Creating and optimizing sales funnels
- Managing email campaigns and automations
- Uploading and organizing online courses
- Providing tech support for Kajabi users
Why It’s Lucrative
Kajabi experts can charge premium rates due to the platform's complexity and high demand from digital entrepreneurs. I am turning jobs down every month because I don’t want to overload myself. If that doesn’t tell you that there is enough work for everyone, then I’ll throw in some statistics. As of 2024 Q4, there are 37,104 live stores running on the Kajabi platform, reflecting a 13% year-over-year increase. Business owners NEED VAs who can manage their Kajabi sites, create sales funnels, upload content, and automate marketing workflows.
Source: Store Leads
2. Podcast Management
With the rise of content marketing, more businesses and influencers are launching podcasts to connect with their audiences. A VA skilled in podcast management can help streamline the entire production process. But why now? Well, take a look at these numbers.
- Listener Growth: In 2023, over 450 million people worldwide tuned into podcasts. This number is projected to reach 619 million by 2026, indicating a robust upward trend. Riverside+1podfestmessenger.com+1
- Market Expansion: The global podcasting market is expected to grow from $36.28 billion in 2024 to $47.83 billion in 2025, at a compound annual growth rate (CAGR) of 31.8%. The Business Research Company
- Engagement Levels: Approximately 36% of Americans aged 12 and above are weekly podcast listeners, with an average consumption of 8.3 episodes per week. Blubrry Podcasting+1Riverside+1
The podcasting industry has experienced significant growth and looks to only be increasing with time and that means a ton of potential for Virtual Assistants specializing in podcast management.
If you can do these Key Tasks, you’ve got it made:
- Audio editing and post-production
- Show notes writing and episode summaries
- Podcast guest coordination
- Uploading episodes to platforms like Apple Podcasts and Spotify
- Repurposing podcast content into blog posts and social media clips
As you can see, podcasting continues to grow, and business owners need professionals who can handle the backend work while they focus on content creation. Could that be you?
3. AI-Powered Content Creation & Management
Artificial Intelligence tools like ChatGPT, Jasper, and Canva AI are revolutionizing content creation. VAs who can leverage these tools effectively will be in high demand. Some worry about AI but I believe it is a fantastic tool to help automate tasks, get us over creative slumps and give us more time freedom. (I have a separate blog coming out about this soon!) Using it to your benefit is the ultimate business hack right now.
Here is a great article about this very topic. LinkedIn
Make sure you can handle these Key Tasks:
- Using AI tools to generate blog posts, social media captions, and marketing emails
- Editing and refining AI-generated content for brand consistency
- Creating engaging graphics with AI-powered design tools
- Managing content calendars and social media scheduling
Why It’s Lucrative:
Businesses are looking for efficient ways to produce content at scale, and AI-savvy VAs can offer a cost-effective solution and keep the human element front and center.
4. Online Business Management (OBM)
As companies grow, they need strategic support beyond basic admin tasks. OBMs play a crucial role in overseeing daily operations, managing teams, and ensuring projects run smoothly. We talk about this in our online community, The Ops Lounge. Personally, I believe that most VA’s are way overdue for a re-brand to Operations Professionals or OBM Professional as I noted above. If you can handle the list below, you should start by re-branding yourself!
- Project management and delegation
- Team coordination and client communications
- Process automation and workflow optimization
- KPI tracking and performance reporting
- High-level business strategy support
Why It’s Lucrative:
If you can show the skill set of an OBM, you can charge higher rates than others who can’t. By providing strategic value and helping businesses scale efficiently, you become the rock star of the team.
5. Social Media & Community Management
This one is a no-brainer. Everyone knows that businesses rely on social media to grow their brand and engage with their audience. Skilled VAs, or Ops Professionals, who can create content, engage followers, and analyze performance will continue to be in high demand.
If you want to make sure you can be an asset in this key area, uplevel your knowledge in these ways:
- Content creation (graphics, captions, video clips)
- Engaging with followers and responding to comments/messages
- Scheduling posts and managing content calendars
- Running basic paid ad campaigns
- Analyzing metrics and reporting performance
Why It’s Lucrative:
Companies are willing to pay for skilled social media managers who can drive engagement and increase their online presence. Why? After the explosion of influencers and the impact they have had on brand recognition, the understanding of how powerful social media could be was no longer in question.
6. Executive Assistance for Remote CEOs
With more executives working remotely, there’s a growing need for high-level administrative support. Virtual Executive Assistants handle everything from inbox management to travel arrangements, allowing CEOs to focus on leadership. This role will require significant responsibility and keen attention to detail, so if that is you, take note of these Key Tasks you should be comfortable with before taking on this type of role.
- Email and calendar management
- Booking travel and handling expenses
- Coordinating meetings and follow-ups
- Organizing documents and reports
- Personal task management
Why It’s Lucrative:
Executives tend to have higher budgets at their disposal and are willing to pay higher amounts to meet their need of trusted, detail-oriented VAs for reliable support.
Final Thoughts
The VA industry is evolving, and specializing in high-demand services will set you apart from the competition. Whether it’s Kajabi management, podcasting, AI-powered content creation, or executive assistance, the key to success is staying ahead of trends and continuously learning new skills.
Want to learn how to build a thriving VA business? Join the Virtual Assistant Academy and gain the skills needed to offer premium services and attract high-paying clients.
